Trade Marketeer

We’re looking for a Trade Marketeer to strengthen our dynamic team. In this role, you’ll work closely with both the Purchasing and Sales teams to drive brand visibility, customer engagement, and business growth. You’ll take the lead in coordinating brand activations, promotional campaigns, and product launches, in close collaboration with suppliers and internal teams

Your Responsibilities

No two days are the same, but your key challenges will include:

• You lead and coordinate brand activations, promotion campaigns, and product launches, both online and offline, from A to Z in collaboration with suppliers and internal teams.

• You analyze market and sales data to optimize campaigns, set KPIs, and regularly report results and ROI to management.

• You manage the entire trade marketing budget, including planning investments and negotiating co-funding with suppliers and customers to maximize impact.

• You build strong relationships with suppliers and act as their primary point of contact for all promotional activities, focusing on long-term collaboration.

• You design and implement POS materials and collaborate with sales and suppliers on store optimization (planograms and store checks).

• You support the Sales team with targeted promotional tools and marketing materials, ensuring extra visibility for both new products and slow movers and discontinued items.

• You train the Sales team and retailers on product features using marketing tools, and promotional strategies to ensure effective instore execution.

• You actively monitor market developments and competitors, translating trends and new opportunities into concrete initiatives that strengthen the brand position.

• You organize and coordinate cross-functional meetings to align marketing actions and continuously improve.

• You ensure all campaigns and communication comply with internal guidelines and legal requirements, while actively contributing to the further professionalization and digitalization of trade marketing processes.

• You hold a bachelor’s or master’s degree in marketing, or have at least 5 years of relevant experience in marketing, including a minimum of 2 years working specifically with FMCG products.

• You are a hands-on professional who enjoys bringing ideas to life.

• You are fluent in Dutch and English, both spoken and written. Knowledge of French or Spanish is an asset.

• You’re digitally savvy, with strong analytical skills to interpret sales data and market trends.

• You’re an effective communicator who can engage with suppliers, customers, and colleagues.

• You enjoy working collaboratively, but you’re also self-reliant and able to juggle multiple projects.

• You have an eye for detail while keeping focus on the big picture to drive results.

• You’re goal-driven and eager to take initiative to improve processes and accelerate growth.

• Stability & Growth: Become part of a fast-growing family business with a solid structure and long-term vision.

• Training Opportunities: We invest in your development through training and growth opportunities.

• Attractive Salary Package: Competitive compensation based on your skills and experience.

• Career Development: Opportunity to grow within an ambitious and rapidly expanding company with a focus on continuous improvement.

• International Exposure: Work with clients and suppliers around the globe, gaining experience in an international context.

• Dynamic Work Environment: A varied role with fast decision-making, flexibility, and international connections.

• Strong Team: Join an ambitious, enthusiastic, and driven team.

Ready for a challenging career at a leading player in the duty-free sector? Apply now via careers.overseas.be and convince us of your talent!